Josh Dilworth

About Me

Obligatory disclaimer

I am an employee of Porter Novelli. The opinions expressed here do not necessarily reflect the official opinions or positions of my esteemed employer.

Contact Me

Contact me at joshua [dot] dilworth [at] gmail [dot] com or at josh [dot] dilworth [at] porternovelli [dot] com

Or you can find me on Twitter too;)

Archive

Jul
2nd

Wed

YOUmoz -- SEO and the Semantic Web An awesome piece by Twine’s John Clarke Mills that is particularly topical given MSFT-Powerset, as well as Yahoo/Searchmonkey. Twine will be opening up to Google and other search engine crawlers in the near future — and it will be very cool to see all of that content (the public stuff within Twine, that is) become available more widely, and to start showing the world what’s been going on behind the scenes in the beta community;)

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Falken's Maze -- Episode #2 Episode #2 features our first special guest, Andraz Tori of Zemanta. Thanks to Andraz, it was an awesome conversation about the evolution of text and text (and content) creation generally. Next up: Mark “Rizzn” Hopkins from Mashable! We’re recording this week so look for us publish again after the holiday weekend.

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Jul
1st

Tue

Study Confirms: Personalization Can Backfire -- ReadWriteWeb

Well, it ain’t rocket science to figure out even without an official study, but as it turns out, people can detect when someone is pretending to be friendly and “personalizing” marketing messages or pitches. Some PR person is inevitably going to write something about this, linking it back into best practices, etc. Lemme help everyone out. You know, like. Don’t. Suck.

Hehehe. This is a real/serious issue, though, and especially for PR people who might need some extra ammo to help convince a client to become more authentic and transparent vis-a-vis their marketing program, the study might actually be really useful in fighting that good fight.

A big takeaway from this too is that as the Web generally moves towards personalization (think Aggregate Knowledge and similar technologies, as one example) the humans behind those technologies need to be careful about over-using or mis-using personalization as a way of dealing with information overload.

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Jun
30th

Mon

Moximity -- It's All Around You Had an amazing meeting with Bryan Jones of Moximity today, which was extra awesome because it may result in reconnecting with an old childhood friend;) Anyway, definitely keep an eye on these guys, they’re up to big things in the location-aware arena, and they’re totally going to sneak up on the Whrrls and Loopts of the world — faster than you can say iFund;) Thanks too to John Erik and Bryan Menell for putting us in touch!

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Jun
25th

Wed

Eddie Murphy’s giant head on the interstate (via ahhhitshayley).

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Technology@Intel -- Intel Forms "The Insiders" Social Media Advisory Team Very interesting…Intel has pulled together a group of A-list social media influencers to construct a sort of hybrid advisory board + evangelist group. I’m a BIG fan of advisory boards (provided they actually advise, hehe), but it will be interesting to see what kind of results this group does or does not produce for Intel. Several members have already posted on their first meeting and the content discussed therein, giving Intel a nice bump in traffic and some high-level visibility among a few of the Valley’s biggest movers and shakers. But what will be more interesting to see is a.) whether these influencers have any long-term effect on Intel’s digital strategy, and b.) whether there is any kind of backlash around the ad-hoc evangelism piece (Macbook Airs notwithstanding.) Still, I’m impressed that Intel had the wherewithal to enlist subject matter experts in their attempt to revamp their Web presence and interactive strategy.

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Jun
24th

Tue

Competing platforms — Social Signal

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Cool 1950's Sci-Fi Jacket Covers

These are really awesome. Found this while looking around and researching pop culture articulations of AI over the years…

P.S. you should also join my “Representations of AI in Popular Culture” Twine;)

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Jun
23rd

Mon

Hunter S. Thompson -- Twine Join my new HST Twine and contribute! I’m doing an umteenth round of research for my screenplay and hoping that this will help with adding some new ideas/context, etc.

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Jun
20th

Fri

DIY Yahoo! Resignation Letter Via Mat Honan, this is freakin’ hilarious.

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Tramontina: Tomato | Ads of the World: Creative Advertising Archive & Community

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Jun
19th

Thu

Search takes a new shape -- The Guidewire Awesome piece on where semantic search is headed by Carla Thompson. Manages to be both bullish on the blue ocean opportunity aspect, while still accurately adressing the current state of the market and near-term expectations. And a good summary of some of the cool startups that are innovating here — several of which, like True Knowledge, SementiNet, and Silobreaker — aren’t getting nearly as much attention as they should. Also, props to Powerset’s iPhone site, it 100% rocks, if you haven’t tried it out yet.

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Jun
17th

Tue

Conferences as Networks -- CenterNetworks Allen Stern reporting live from Supernova on what makes conferences great — and how to continue the discussion and sense of community — the social density — long afterwards. Wish I was there! Last year’s show was awesome.

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Louisgray.com: OneSpot Makes Publishing Personalized Memetrackers Simple Louis has an awesome writeup of OneSpot — Congrats to Matt, Sarah, Mason, Steve and team!

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Jun
13th

Fri

The answer is YES. eBay Motors: Pontiac : Trans Am (item 230261543845 end time Jun-17-08 11:05:45 PDT)

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